The eCommerce Podcast

26
Nov

Is Your eCommerce Site Ready for Christmas 2020? | 43

Welcome to the e commerce podcast with Matt Edmundson, a show that brings you regular interviews, tips and tools for building your business online.

 

In this episode, host Matt Edmundson, talks to four returning guests to understand how we can ready our eCommerce websites for Christmas 2020. The episode is jam packed with practical tips and helpful nuggets of information. 

 

Featuring on the show we have:

 

Shopify expert, Elle McCann.

 

Elle previously featured on Ep 33 and you can connect with her at:

Website - www.curiousthemes.com

 

Globally recognised eCommerce marketing problem solver, Chloe Thomas.

 

Chloe previously featured on Ep 20 and Ep 38 and you can connect with her at:

Website (and new podcast) - https://keepoptimising.com

 

Digital marketing and eCommerce expert, Joanna Steele.

Joanna previously featured on Ep 29 and you can connect with her at:

LinkedIn - www.linkedin.com/in/misssteele/                                                                                     

Website - www.dimaxdigital.com                                                                                                  

Instagram - @joanna.diana.steele                                                                                                      

Twitter - @misssteele

 

Owner and formulator at UXB a natural skincare company, Simon Driscoll

Simon previously featured on a Coaching Call and you can connect with him at:                         

Website - uxbskincare.com

 

Show Links

The eCommerce Podcast

eCommerce Masterclass

Keep Optimising Marketing Podcast

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

19
Nov

#42 - How to Convince Customers to Buy From You Instead of Your Competition

Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer. 

 

Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.

            

Jessica is working with and learning from the top experts in the digital marketing and eCommerce industry and loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses. 

 

Takeaways

 

#1 Know your customer.

 

#2 There's most likely someone else out there who sells what you sell, but nobody else is you.

 

#3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story.

Connect with Jessica

Website 

Facebook

Instagram

 

Show Links

The eCommerce Podcast

eCommerce Masterclass

Keep Optimising Marketing Podcast

 

Show Sponsor

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

12
Nov

#41 - How to Use Pinterest for Selling on Etsy

We’ve heard it said aplenty: Pinterest is a crazy effective marketing tool.  

 

But do we believe it?

 

Nancy Badillo, digital marketing specialist, uncovers the mystery of Pinterest marketing works and shares from her first hand experience of how it can help Etsy sellers generate organic traffic. 

 

Nancy has been a Digital Marketing Specialist now for 11 years and an Etsy seller for the last four years. She works with Etsy sellers who want to build a thriving business and embrace the entrepreneurial adventure. She started her Etsy Shop in late 2016 because she wanted to write a case study for her blog about making handmade items and selling them on Etsy. Now she has six Etsy Shops and loves making passive income with Etsy.

Takeaway #1 You don’t need to be an artist or tech savvy to sell on Etsy.

 

Takeaway #2 Building a brand and creating awareness takes effort. 

 

Takeaway #3 Use Pinterest marketing correctly and you will begin to see results within weeks.

Connect with Nancy

 

Website 

Email

Facebook 

Twitter 

LinkedIn 

Pinterest  

Instagram  

YouTube 

 

Links 

 

Grow by mediavine

Tailwind App

Tailwind Tribes

Nancy’s course

Sponsors

 

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.

 

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

5
Nov

#40 - How to sell your eCommerce business

Selling an online business can be an overwhelming process that carries with it a lot of uncertainty and requires tremendous patience and trust in the system.  

 

Brad Wayland, of Quiet Light Brokerage, represents sellers and helps them prepare for selling so they can get the maximum return on their sale. In this episode Brad dives deep into what it takes to sell a business, exit planning and how to use acquisitions as a strategy to grow an eCommerce business.

 

Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark, the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor. 

 

Takeaway #1 Always be in a position to very quickly lay out all the financials for an interested buyer.

 

Takeaway #2 A business will generally sell for what it’s worth. Don’t over price it.

 

Takeaway #3 If capital is not your biggest issue then the easiest way to grow is to acquire. You can literally buy the success that you want.

Connect with Brad 

 

Email

Twitter

LinkedIn

Quiet Light Website

Sponsors

 

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.

 

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

15
Oct

#39 - How to Take Small Steps to Grow Your eCommerce Profits

Tony Guarnaccia, founder of Results Trained and author of Small Steps to Big Profits, shares his insight into running profitable businesses using his framework of growth factors. This construct helps businesses audit themselves and identify gaps so that they can grow and generate revenue predictably.

 

Tony’s story in business begins with his parent’s failed bakery and their resulting homelessness. Thanks to his flair for digital advertising, he flipped the script and found real business success online marketing for big auto companies. Since his realisation that small businesses need planning and strategy like a fish needs water, he’s been dedicated to helping grow businesses  navigate the uncertainties and emerge stronger on the other side. Tony has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.

 

Takeaway #1 Continuous growth is essential to the long term survival of any business.

 

Takeaway #2 Utilise this recursive process every quarter to help your business review strategy and to discover opportunities to grow.

 

Takeaway #3 Whether you're a startup business or a big corporate organisation, the principles remain the same.

Connect with Tony Guarnaccia

 

Websites

Tony Guarnaccia

Small Steps

 

LinkedIn

https://www.linkedin.com/in/tonyguarnaccia/

Links

 

Small Steps Manifesto Download

https://smallstepsgrowprofits.com/manifesto-confirmation/

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

8
Oct

#38 - How To Prepare For Black Friday and Cyber Monday

With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year. 

 

However, it’s certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared. 

 

Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic.  .

 

Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.

 

Takeaway #1 Plan ahead and be prepared to adapt as and when necessary. 

 

Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing. 

 

Takeaway #3 If someone has bought from you once they are far more likely to buy from you again. 

 

 

 

Connect with Chloe Thomas

 

Website (and new podcast)

https://keepoptimising.com 

 

 

 

Links

 

About us pages that are good at storytelling

https://www.farmtoysonline.co.uk/pages/about

https://www.jerseybeautycompany.co.uk/about-us

https://moscowcopper.com/pages/our-story

 

Welcome campaigns

https://www.snakehive.co.uk/

https://www.projectrepat.com/

 

Post purchase

https://www.paper-republic.eu/

 

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

1
Oct

#37 - How To Improve Your Website With Behavioural Design

When it comes to eCommerce, behavioural psychology is more relevant than ever. From power words to colourful CTAs to genuine interest in our customers, Behavioural psychologist, Padraig Walsh joins us to help get our heads around the role of consumer psychology in eCommerce and how to improve our online presence with behavioural design.

 

Padraig has worked internationally exploring influences on human behaviour. He uses his expertise to support behaviour change in commercial, educational and healthcare settings. Padraig also hosts a weekly podcast The Behaviour Vaccine which explores how Behavioural Science influences everyday issues such as habit change, well being, financial health and more recently Covid-19. 

 

Takeaway #1 Stick with familiar website design instead of trying to go against the norms.

Takeaway #2 Engage your customers without overwhelming them.

Takeaway #3 Lower barriers to purchase.

 

 

Connect with Padraig Walsh

 

LinkedIn: Padraig Walsh

Podcast: The Behavioural Vaccine Podcast

Website: Actualise Academy

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

 

24
Sep

#36 - 8 Step Blueprint For Building A Successful eCommerce Business

JJ Resnick, an expert in working with brands to help them succeed online, shares his tested and proved 8-step blueprint for building a successful eCommerce business. 

 

The blueprint encompasses the exact process that JJ and his team have followed to create each of their 7 and 8 figure brands.  

 

If you are serious about building a brand that resonates with your audience and one that they will get to know and trust then tune in and follow each of the steps for a successful business.

JJ is now working with new entrepreneurs looking to build their own brands. Check out this special link that JJ and his team have created for our listeners - www.buildmybrand.xyz/kuriosity

 

 

Connect with JJ Resnick

 

Website: www.buildmybrand.xyz

Email: jj@jjresnick.com

 

JJ Resnick’s other Businesses

 

Website: www.moscowmule.com

Website: www.moscowcopper.com

 

Recommended Online Tools

 

Helium 10 www.helium10.com

AH Refs www.ahrefs.com

NameMesh www.namemesh.com

Lean Domain Search www.leandomainsearch.com

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

17
Sep

#35 - How to Optimise Engagement Through Customer Lifecycle Marketing

Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg, CRM Expert

 

Customers choose to interact with businesses that offer them value and service them throughout the customer journey.

 

While some may believe email marketing is dying, it is actually the backbone of digital marketing. It shows up at every step of the customer journey and the customer life cycle. The more customer centric and personalised the emails the higher the engagement and conversion. 

 

Kath Pay, consultant at Holistic Email Marketing, shares her wisdom and gives insight on how lifecycle marketing can optimise customer engagement.   

 

Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing. 

Takeaway #1 Lifecycle marketing is a form of personalization. 

 

Takeaway #2 Strategy first. Tactics second.

 

Takeaway #3 Reframe what you do, your site, your email, your language in a way that connects with the customer.

Connect with Kath Pay

 

Email kath@holisticemail.com

Website www.holisticemailmarketing.com 

Linkedin https://www.linkedin.com/in/kathpay/

Twitter https://twitter.com/kathpay

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

10
Sep

#34 - How To Tell Stories That Convert

Nothing beats a good story.

 

Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion. 

 

Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.

 

Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople. 

 

Takeaway #1 The basis of story starts with your customer.

Takeaway #2 You must think as your customer, not about them.

Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win.

Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost.

Connect with Marcus Cauchi

 

Twitter:  The_Inquisitor

Linkedin: https://www.linkedin.com/in/maximisechannelsales/

Facebook: https://www.facebook.com/marcus.cauchi

Email: marcus.cauchi@sandler.com

Marcus Cauchi’s Podcasts

TheInquisitor Podcast 

Podbean: https://marcuscauchi.podbean.com/

Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81

Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086

 

ScaleUps And Hypergrowth Podcast 

Podbean: scaleupsandhypergrowth.podbean.com

Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u

Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065

Recommended Reads 

Growth IQ by Tiffany Bova

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey 

Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer 

Just Listen by Mark Goulston   

Recommended Mastermind Groups

Bigger Bolder Brighter with George and Tracey Swift

Mastermind with Jay Allen

 

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

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