The eCommerce Podcast

17
Sep

#35 - How to Optimise Engagement Through Customer Lifecycle Marketing

Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg, CRM Expert

 

Customers choose to interact with businesses that offer them value and service them throughout the customer journey.

 

While some may believe email marketing is dying, it is actually the backbone of digital marketing. It shows up at every step of the customer journey and the customer life cycle. The more customer centric and personalised the emails the higher the engagement and conversion. 

 

Kath Pay, consultant at Holistic Email Marketing, shares her wisdom and gives insight on how lifecycle marketing can optimise customer engagement.   

 

Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing. 

Takeaway #1 Lifecycle marketing is a form of personalization. 

 

Takeaway #2 Strategy first. Tactics second.

 

Takeaway #3 Reframe what you do, your site, your email, your language in a way that connects with the customer.

Connect with Kath Pay

 

Email kath@holisticemail.com

Website www.holisticemailmarketing.com 

Linkedin https://www.linkedin.com/in/kathpay/

Twitter https://twitter.com/kathpay

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

10
Sep

#34 - How To Tell Stories That Convert

Nothing beats a good story.

 

Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion. 

 

Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.

 

Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople. 

 

Takeaway #1 The basis of story starts with your customer.

Takeaway #2 You must think as your customer, not about them.

Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win.

Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost.

Connect with Marcus Cauchi

 

Twitter:  The_Inquisitor

Linkedin: https://www.linkedin.com/in/maximisechannelsales/

Facebook: https://www.facebook.com/marcus.cauchi

Email: marcus.cauchi@sandler.com

Marcus Cauchi’s Podcasts

TheInquisitor Podcast 

Podbean: https://marcuscauchi.podbean.com/

Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81

Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086

 

ScaleUps And Hypergrowth Podcast 

Podbean: scaleupsandhypergrowth.podbean.com

Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u

Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065

Recommended Reads 

Growth IQ by Tiffany Bova

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey 

Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer 

Just Listen by Mark Goulston   

Recommended Mastermind Groups

Bigger Bolder Brighter with George and Tracey Swift

Mastermind with Jay Allen

 

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

3
Sep

#33 - Fixing the biggest problem with Shopify: I have traffic but no sales

If there is one complaint that most eCommerce entrepreneurs on Shopify have, it’s this: I have launched my store and have traffic but no sales. 

 

Elle McCann, one of the first registered Shopify experts, helps us get to the bottom of this by sharing her top five reasons for ‘traffic but no sales’. 

 

Elle McCann has been working with Shopify clients for over seven years and in that time has created 150+ Shopify stores. She has a unique insight into what makes a Shopify business successful. Elle is dedicated to helping entrepreneurs grow their online business without the overwhelm. 

 

Takeaway #1 Get to know your ideal customer exceptionally well.

Takeaway #2 Research around your product.

Takeaway #3 Stand apart from the crowd by injecting your values and personality into your brand.

Connect with Elle

 

Website

www.curiousthemes.com

 

Ecommerce courses -

eCommerce in a Weekend - How to set up your shopify store

Drive Traffic - Traffic blueprint 

 

Youtube Channel

youtube.com/curiousthemes

https://www.youtube.com/channel/UCztm-DxaKV1EpXSVxlVvbeg/videos

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

 

27
Aug

#32 - How Social Selling Can Grow Your Business

Effective social selling is more than just doing social, it is about forming connections and fostering relationships. 

 

Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies. 

 

Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.

 

Takeaway #1 The purpose of putting content out on social media is to drive conversation.

Takeaway #2 Connecting with people is giving them permission to have a conversation with you.

Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.

 

Connect with Tim Hughes:

Company Website: DLAIgnite.com

Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/

Twitter: https://twitter.com/Timothy_Hughes

You Tube: http://www.youtube.com/c/TimothyHughes1 

Facebook: https://www.facebook.com/TimHughesSocialSelling/

Instagram: https://www.instagram.com/tim_hughes1/

 

Podcast

The Groundswell Marketing Podcast

 

Books

Social Selling 

Smarketing

 

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

 

20
Aug

#31 - What Does Customer Focus Look Like for an eCommerce Business?

Customer focus matters.

Repeatedly putting yourself in the shoes of your customer and viewing things from their perspective is about focusing on their needs, wants and aspirations. This builds customer loyalty and loyal customers are far more financially rewarding than new customers.

Neil Roberts, Product Director at MOO, shares four ways to better understand how we can deliver great customer focus to reap more profitable and sustainable eCommerce businesses. 

Neil spent most of the last decade at Eurostar creating digital strategy that builds great customer experience. He's now at MOO helping them scale their ambition to bring 'Great design to everyone'.

 

Takeaway #1 Know your customers to understand and meet their expectations.

Takeaway #2 The website is secondary to the product.

Takeaway #3 Stand in the customers shoes to understand their needs and see their problems first hand.

 

Connect with Neil Roberts

 

Linkedin: https://www.linkedin.com/in/neil-roberts/

Website: www.moo.com

 

Customer Engagement Measurement Tools

 

User Testing: www.usertesting.com

Hot Jar: https://www.hotjar.com/

Google Analytics: www.analytics.google.com

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

 

13
Aug

#30 - Outsourcing, Remote Teams and Blogging Your Way to Bigger eCommerce Profits

Over the last several years there has been a gradual increase of businesses creating flexible workplaces that allow people the option to work remotely.

Covid19 has accelerated this trend exponentially. The businesses that resisted remote working have had to transform themselves overnight and tackle cultural and technological norms. 

It is yet to be seen what the new normal will look like on the other side of the pandemic but there is a good chance that remote working will remain at a high level. 

In this episode, Jesse Schoberg shares his insight and expertise on how to source remote teams and stresses  the importance of content marketing for eCommerce entrepreneurs.

Originally from the States, Jesse has been living around the world for more than a decade. A developer by trade, he's been managing remote teams for over 15 years. Recently selling his other projects, he's now co-founded DropInBlog where he focuses his time as CEO.

Takeaway #1 Remote working can be done.

Takeaway #2 Make outputs your focus.

Takeaway #3 Define your processes and expectations as early and clearly as possible.

 

Connect with Jesse Schoberg:

Twitter: https://twitter.com/jesseschoberg

Personal Blog: https://schoberg.net

DropInBlog:

Company site: https://dropinblog.com

Shopify App: https://apps.shopify.com/dropinblog-seo-friendly-blog

Hire by the Hour:

Upwork: https://upwork.com

FreeUp: https://bit.ly/getfreeup

Hire by Salary:

JobRack: https://jobrack.eu

Dynamite Jobs: https://dynamitejobs.com

Productized Services:

Content and Social Media by Janine Mapa: https://janinemapa.com

Design by Many Pixels: https://www.manypixels.co/

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

11
Jun

#29 - The Role of Customer Generated Content

Customer generated content or CGC is a powerful marketing tool that is highly effective in customer conversions. 

Studies show that  consumers are heavily reliant on CGC for important insights on a product and for making purchasing decisions. Research also found that consumers have more faith in CGC than they do in advertising. 

Digital marketing and eCommerce expert, Joanna Steele, developed a CGC strategy for Argos shares valuable information on how to harness the power of CGC through reviews. 

TAKEAWAY #1 - Customers trust other customers.

TAKEAWAY #2 - Customers want to see all reviews - the good, the bad and the ugly.

TAKEAWAY #3 - eCommerce websites should have at least 15 reviews per product.

TAKEAWAY #4 - Incorporate CGC into the whole customer journey. 

TAKEAWAY #5 - Use CGC to improve everything about your product.

Joanna Diana Steele is a Digital Marketing & eCommerce Consultant, Trainer & International Public Speaker. She has over 15+ years of digital experience helping multi-million pound UK brands like Argos, London 2012 Olympics and Mothercare engage consumers with award-winning campaigns and experiences, build online communities and increase sales. She was nominated for a TechWomen 50 Award in 2017, which recognises emerging tech talent in the UK and writes a column for She Leads Africa – a community that helps young African women achieve their professional dreams with engaging online content and pan-African events. She is the Co-Founder and CEO of Dimax – A digital agency that unifies creativity and technology, helping businesses in Central & West Africa to become digitally focused to drive growth. The Dimax vision is to be the No.1 digital agency in Africa. Her passions are Africa, tech and travel. She is also a big music fan and loves football supporting North London’s finest Spurs.

 

Connect with Joanna Steele: 

Linkedin - www.linkedin.com/in/misssteele/

Website - www.dimaxdigital.com

Instagram - @joanna.diana.steele

Twitter - @misssteele

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.

Lightbulb

Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems. 

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

4
Jun

#28 - How to Sell Personalised Products Through Dropshipping

The personalised product market is gaining momentum as we, the consumers, are increasingly demanding what we want, when and how. Not only do we want to receive a personalised product and or service but we also want to be actively involved in the process. 

 

Dropshipping is a popular business model and with the right product it can also be a very promising route to market. Personalised products have greater potential to improve traffic and conversion.

 

In this episode Brian O’Donnell, Managing Director of Map Marketing, shares his insights and tips on selling personalised products through dropshipping for the long term survival of your business.

 

Map Marketing is a manufacturer of maps and jigsaw puzzles based in Devon, UK. Selling predominantly in the UK and the US, they supply off-the-shelf, short-run and one-off maps and jigsaw puzzles. Having shipped over one-million personalised map jigsaw puzzles they are specialists in dropshipping. 

 

Connect with Brian O’Donnell:

 

Linkedin: https://www.linkedin.com/in/odonnellbrian/

Twitter: https://twitter.com/bod1966

www.mapmarketing.com

www.alljigsawpuzzles.co.uk

www.alljigsawpuzzles.com

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.

Lightbulb

Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems. 

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

28
May

#27 - The Digital Marketing Strategy You Need to Transform Your Business

The logic digital marketing strategy is based on the simple principle that successful web page optimisation is impossible without thorough keyword research. Keyword research is the foundation for all digital marketing. Without the keyword research, without the real hard core data, a real integrated strategy for your business is out of the question.

 

Digital Marketing Mentor and Keyword Strategy Specialist, James Pybus created The Logic Digital Methodology to give structure to an integrated digital marketing strategy.

 

In this podcast James shares the three core elements of digital marketing: optimisation, paid media and content strategy and introduces us to his own tested and proven Keyword Strategy Tool.

 

James Pybus has been in Digital Marketing for 24 years and has worked with and advised for small one-man businesses through to Microsoft HP Platinum Partners like OCSL to Global Retailers like Jack Wills.

 

Connect with James:

Linkedin https://www.linkedin.com/in/jamesdeanpybus/

Digitalmarketingmentoring.co.uk

Emarketing-strategy.co.uk

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.

Lightbulb

Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems. 

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

 

 

21
May

#26 - Weapons of Influence and Their Application to eCommerce

We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information out there.

What influences our decision making process? How do we persuade others to our way of thinking?

Meyrick D’Souza, Digital Marketing expert, has always been intrigued by what drives people's behaviour. In his research the best example that he could find was the book Influence: Science and Practice by Robert Cialdini. The book is based on Cialdini’s research of six important weapons or shortcuts that people use to influence their decisions and behaviour. 

Meyrick D'Souza is a Digital Marketing professional with over 20 years of international experience helping organizations build customer-focused digital engagement. Has worked both agency and client-side. Experience ranges from Fortune 500 to start-ups. Skilled in helping organizations reimagine and transform their customer experience, by understanding the opportunities and challenges that new technologies can have. Strengths in strategic council & best practices to develop digital capabilities Passionate about what motivates human behaviour in digital spaces Experience includes working for blue-chip organizations such as Adobe, LenovO and BT. Recently returned to London after 21 years of working and living in Asia.

In this episode, Meyrick D’Souza introduces the six shortcuts and looks at how they apply to the world of eCommerce.  

 

Connect with Meyrick:

Twitter @metric_dos

LinkedIn https://www.linkedin.com/in/meyrickdsouza/

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.

Lightbulb

Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lighbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems. 

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify

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