The eCommerce Podcast

19
May

#94 - How To Leave Amazon And Set Up Your Own Website + Brand

If you’ve tuned into the show, chances are you're an Amazon seller who's considering or maybe looking for a way out. Turns out, you're not alone!

Thousands of sellers are making the switch to their own websites every day and with good reason - it's the future of eCommerce. In today’s show Lauren Gonzalez joined Matt to show you how to make the transition and set up your own website + brand.

Lauren has personally been crafting visual brands for over a decade, having come from a background working as a Creative Director in-house at a Hollywood publisher and then going on to co-found Principium 6 years ago with her husband and business partner. They have had the chance to work with clients such as Disney and Paul Newman’s charity as well as helped launch hundreds of e-commerce brands with major increases in conversion rates and many going on to become multiple 7 figure household brands.

Lauren has a passion to inspire e-commerce and Amazon businesses to create a connection between themselves and who they were made to serve, thus increasing their own business growth, while at the same time uncovering their purpose and becoming motivated to bring about a world of meaning and sustainability.

 

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12
May

#93 - How To Capture Zero-Party Data To Effectively Personalise At Scale

We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?

 

Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale. 

 

Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.

 

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5
May

#92 - Why Giving Stuff Away Leads to More Sales with Influencer Seeding

What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales! 

 

Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business.

 

Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.

 

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28
Apr

#91 - The Case For Conversion Rate Optimisation: Experiment To Learn

Conversion rate optimization is a broad term, but it boils down to one thing: learning what your customers want and delivering it. 

 

AJ Davis of Experiment zone joins Matt to talk about everything from Conversion Rate Optimisation to how adopting an experimentation culture can help you find out what your customers want and how to get them on board!

 

AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

 

Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

 

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21
Apr

#90 - What Does eCommerce Marketing Look Like In 2022

Marketing is always changing. What worked in 2017 might not work in 2022. So what are the eCommerce trends that are being shaped by online shoppers in 2022? 

A lot has changed over the last few years on the social and economic front but also on the technological front. Many industries are struggling to keep up with technology changes. It's hard right now because there are so many options out there and it's difficult to know which one will work best for your business. 

Kenny Gray joins Matt on the eCommerce podcast to provide some insights on how to create search and social ad strategies that boost awareness and drive conversions.

For over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. Kenny’s ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analysing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably. Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization, Kenny is passionate about helping businesses grow.

 

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31
Mar

#89 - Grow Your eCommerce Business by Stealing These 7 Secrets From the Military

The military has been around for centuries, and in that time they've learned a few secrets to success. 

 

Whilst an Army soldier and a full-time entrepreneur are two very different entities, there is one thing that they share. Both require discipline. As entrepreneurs there is much that can be learned from the military that will help you grow your own eCommerce business. 

 

Stuart Leo sits down with Matt in today’s show to talk about 7 of the best tips borrowed from the military on how to grow your business.

 

Stuart has 15 years of corporate experience with a background in consulting, leadership, management, and strategy. An innovator and visionary, he is the founder and CEO of Waymaker.io – an intelligent business management platform that helps leaders build a better business in 30 days.

 

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24
Mar

#88 -Technology Isn’t The Issue - You Are!

Technology is often blamed for all of society's problems, but what if the problem was us?

 

A lot of people blame technology for all of their problems. But if you think about it, technology is just a tool and it's not the issue. The issue is with us and our mindset. 

 

Ian Finch joins Matt in today’s show to talk about how we can change our mindset and start using technology to our advantage instead of letting it use us.

 

Ian Finch is a CEO, husband and dad. He’s also the Chair of the British Interactive Media Association for the northwest of England, a national network that drives digital transformation in large-scale organisations like yours.

 

Outside work he’s an advocate for mental health and a recent yoga devotee.

 

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17
Mar

#87 - Why You Should Stop Using Facebook Ads And Start Google Advertising

Facebook Ads are dead.

 

I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising? 

 

This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money. 

 

CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising. 

He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and converting more leads, getting more e-commerce sales, and growing revenue.

 

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10
Mar

#86 - Maximising the Lifetime Value of a Customer

We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively.

Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth.

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches eCommerce businesses how to scale their brands profitably and sustainably.

 

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8
Mar

#85 - Five Steps For Successful Amazon Branding

Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?

 

To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map!

 

Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand, and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.

 

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