The eCommerce Podcast

21
Oct

#75 - The Real Truth About Running An eCommerce Business During Covid

Here's the thing, ask any online entrepreneur how their business is going under lockdown and they will usually tell you "Really well". But now that we are 18 months into the pandemic, what is the truth?

Listen in as Matt chats to eCommerce entrepreneur Kristi Soomer who runs the fashion brand Encircled. They discuss supply chain issues, Facebook changes and the process of rediscovering your brand identity in the pandemic.

 

Connect with Kristi

Encircled Website

Coaching and Podcast Website

Instagram

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

13
Oct

#74 - Branding Basics: What To Consider When Branding Your eCommerce Business

You're starting a business and want to make it look like a million bucks. But where do you start? You can't just throw up some graphics or slap on your logo and call it day. Knowing the right things to consider when branding your ecommerce business is essential for success. 

 

Join in the conversation as Matt and Josh Catchpole discuss the basics of branding and the things you would need to consider when branding your eCommerce business.

Josh is our in-house Graphic Designer. Josh started working with us years ago in the warehouse. After a while, we discovered that he had magical powers when it came to all things graphics and video, so eventually got to the place where he has the biggest, most powerful Mac in the office with the biggest monitor too!

 

Connect with Josh

Aurion Digital

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

 
 
30
Sep

#73 - Referral marketing JUST got EASY

It seems like everyone has a story about someone they know who has made it big because of word-of-mouth. But when you look closer, what actually happened was that there was some form of incentive involved at one point or another. 

 

Join in the conversation as Matt and Raul Galera discuss the reasons why incentives are so important for both the referrer and the referee and how we can make referrals work for our businesses.

 

Raul is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.

 

Connect with Raul Galera

Email

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

24
Sep

#72 - Content Strategy Is My New BFF! - Why It‘s Essential For Successful eCommerce

Content Strategy is a critical part of any successful business. It might not seem like a big deal at first, but when you're trying to grow your business and make more money, content management can be one of the most challenging tasks on your list - especially if you don't have a plan or system in place!

 

Listen in to the conversation as Matt and Katie Jones talk about the importance of having a kick-ass content strategy and why it’s so crucial in eCommerce.  

 

Katie is the founder of KW Content, a global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. 

Connect with Katie Wight

Linkedin

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

 

 

 

17
Sep

#71 - Marry Your Business To A Strategy And The Money Will Follow

Strategic alignment is one of the most important concepts in business. It's what makes you get more done with less effort, which means it pays for itself. If you're an entrepreneur looking for more profit, or any company leader who wants less risk in their business, then this podcast is for you.

Listen in as Matt and Mike Jones discuss the importance of marrying your business up with a strategic alignment plan.

Today's guest, Mike Jones, is an experienced leader, organisational psychologist and speaker who understands the need to unlock the potential of leaders, teams and organisations to overcome the complexity and volatility of modern business.

 

Connect with Mike Jones

LinkedIn

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

9
Sep

#70 - The Perfect Warehouse Could Save You TIME, MONEY and MAKE YOUR LIFE EASIER

A warehouse is an important part of any business. But warehousing automation can be a critical piece to the puzzle that will help you save time, money and make your life easier! In this podcast, Matt is joined by Justin Smith, SVP at Lee & Associates, to discuss the current state of the warehousing market and understand how better informed decisions make for a strategic warehouse.

 

Justin Smith is Senior Vice President with Lee & Associates, and has guided hundreds of CEOs through finding more than 5 million square feet of property worth more than $300MM. He’s worked with multiple Fortune 500 firms, public companies, large privately held companies, and those just starting out. He is also the author of the new best-selling book, Industrial Intelligence: The Executive’s Guide for Making Informed Commercial Real Estate Decisions.

 

Connect with Justin Smith

LinkedIn

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

16
Jul

#68 - Mike Yan episode

15
Jul

#67 - Why Web Analytics Are Key to Growth

Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important.

Join Matt as he talks to Michael Loban and learn about the importance of web analytics and how marketers and businesses alike can benefit from them.

Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and contributing writer, with work published in Forbes, AdWeek, and CIO Magazine.

Connect with Michael Loban

Company website

LinkedIn

 

Links to other platforms where this podcast is available

Apple Podcasts

Stitcher

Spotify

6
Jul

#66 - Is Customer Value Optimization the Real Silver Bullet of eCommerce?

15
Jun

# 65 - How to Create Social Media Content that Converts

Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.

Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts?

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable at 20, she built a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing.

 

Podbean App

Play this podcast on Podbean App