The eCommerce Podcast

15
Jun

# 65 - How to Create Social Media Content that Converts

Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.

Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts?

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable at 20, she built a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing.

 

27
May

#64 - The REAL Personal Touch (a sneak peak from this year’s eCommerce Masterplan Summit.)

Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.

 

Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.

 

Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or  best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance. 

 

Connect with Chloe Thomas

Keep Optimising Marketing Podcast

 

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20
May

#63 - How To 10x Your Investment With An Agency Partner

There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with?

 

Join Matt as he talks to Chase Clymer about what business owners need to know when working with an agency. Plus, get the inside scoop on what agencies look for in an ideal client!

 

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.

 

Connect with Chase Clymer

 

Electric Eye Agency

Honest Commerce Podcast

Twitter

LinkedIn

YouTube

Facebook


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14
May

#62 - From Startup to Growth with Maureen Mwangi

When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you’re scaling?

Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely.

Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.

 

Connect with Maureen Mwangi

Company website

LinkedIn

Company Facebook

Instagram 

 

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12
May

#61 - Things To Think About When Choosing An eCommerce Platform

One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business.

Listen in as Matt Edmundson and Brandi Bernoskie discuss how understanding the core needs of a business helps determine the most functional platform to help grow and scale operations.

Brandi began her career as a blogger, teaching herself the ins and outs of WordPress before her friends began to notice and asked her for help with their own websites. She began freelancing, and things bigger and bigger until she found herself hiring her first assistant. She founded Alchemy+Aim in 2013, naming it for the transformation that takes place when the science and technology of web development meets the human aspect of what those websites were designed for. Brandi has since worked with thought leaders such as Brené Brown, Laverne Cox, and many others.

 

Connect with Brandi Bernoskie

Company website

LinkedIn

Company Facebook

 

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10
May

#60 - How To Beat Amazon At Its Own Game

Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us?

Listen as Matt Edmundson and Jeremy Bodenhamer discuss how the digital Davids can differentiate and defeat the eCommerce giant, Amazon, through personalisation and authenticity.

Jeremy is the Co Founder and CEO of ShipHawk, the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and eCommerce. He has been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur; is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know.

 

Connect with Jeremy Bodenhamer

Jeremy's Website

ShipHawk Website

LinkedIn

Twitter

 

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1
Apr

#59 - Creative That Drives The Click Through

With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real! 

 

Tune in and watch Matt Edmundson talk to Lauren Schwartz about how to create ads that identify and communicate a hook to your audience in a way that they understand it and want to click through … all in the first three seconds!

 

Lauren Swartz, from Orange County, California, is a thought leader in creating profitable creative strategies for e-commerce brands; design professional with over 15 years of experience. Her passions lie in creating top-performing ad creatives and she has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.

Connect with Lauren Schwartz

 

Instagram 

Facebook

LinkedIn 

Lauren's website 

 

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25
Mar

#58 - How Automation Can Help Your Business

This week on the eCommerce Podcast, Matt talks about automation with entrepreneur Richard Schnitzel. Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity. 

 

Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.

 

Connect with Richard Schnitzel

 

Richard Schnitzel

 

Show Links

 

ZonGuru

Zapier

Bow Tie Bots

 

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18
Mar

#57 - How Bots Can Help Grow Your eCommerce Business

Ever feel caught between AI hype and the fear of failing and losing customers to an ineffective chatbot? Here’s your chance to find out everything you need to know about chatbots and decide whether they are right for your business.

 

ManyChat’s Head of Content, Fara Rosenzweig joins Matt Edmundson on the eCommerce Podcast to talk about how brands can successfully use bots to tie content campaigns together and how to drive more engagement and sales. 

 

Fara Rosenzweig is ManyChat's Head of Content since May 2019 and brings over 15 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. Fara’s background ranges from broadcast programming to online media. 

 

Connect with Fara Rosenzweig

 

LinkedIn

Instagram

ManyChatHQ on Twitter

ManyChat on Facebook

 

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4
Mar

#56 - Personalising the Customer Journey to Increase Lifetime Value

Never underestimate the power of retention. Customer relationships lead to sustained business growth. 

 

Bonjoro founder, Matt Barnett joins Matt Edmundson on the eCommerce Podcast to talk about what it takes to build engagement and turn customers into friends. Matt Barnett has incredible insight to offer on how personalising a customer journey can naturally lead to repeat purchases and higher reviews. 

 

Matt Barnett is a serial entrepreneur, an industrial designer and an artist passionate about building great products and great cultures. 

 

Connect with Matt Barnett

 

Company Website

LinkedIn 

 

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