Nothing beats a good story.
Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion.
Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.
Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople.
Takeaway #1 The basis of story starts with your customer.
Takeaway #2 You must think as your customer, not about them.
Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win.
Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost.
Connect with Marcus Cauchi
Marcus Cauchi’s Podcasts
ScaleUps And Hypergrowth Podcast
Growth IQ by Tiffany Bova
The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey
Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer
Just Listen by Mark Goulston
Recommended Mastermind Groups
Bigger Bolder Brighter with George and Tracey Swift
Mastermind with Jay Allen
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