The Kuriosity Podcast

19
Aug

#9: The proven framework I use to grow successful eCommerce businesses

Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.
 
I see a lot of people starting with a lot of hope and optimism for many reasons but don’t really have a plan or framework for building their business. It was the same for me. When I started my first eCommerce business, there was no framework for me to use. There wasn’t a guide pointing out the best way to build an online business. 
 
So, coming up into today's show I am going to run through a proven framework for setting up and growing a successful eCommerce business. And I don’t make that claim lightly. It’s not clickbait. I can tell you it’s the framework that I use for my businesses and also when consulting with clients all over the world and I’ve seen great results with it - so if you are a fellow eCommercer then you are really going to enjoy today’s show as I run through my “secret Sauce”
 
Note: Don’t let the simplicity of this framework fool you - we work hard to keep things simple. Simple is powerful!
 
Here’s an outline of the JERSEY Framework:
  • Jam Jar: Start with getting the right products to sell online. Think about your niche (episode 5), how can you curate high-demand products that create profit through knowable sales patterns for your niche?
  • Engineer: Build an adaptable eCommerce platform that provides the best buying experience and integrates with your business systems. If you are just starting out, you have to balance this with a budget, so look at something like Shopify. 
  • Resonate: Create that best buying experience for your customer. This is where you can easily miss it, especially if you use a pre-defined template. Use the ‘knowable sales patterns’ from Jam Jar to help you create a website that resonates and converts.
  • Send: Find your customers and direct them to your website so that they buy from you. This is your marketing. But don’t forget the end aim - sales. Likes and follows are great, but if you have a million followers but no one is buying, then they are not your customers. 
  • Experience: Remember there are two sides to eCommerce: the digital part and the real part. You want to create the best digitalexperience for your customers and the best realexperience too.
  • Yo-yo: Work hard to build a repeatable and referrable business. A typical eCommerce business will find that only 20% of people visiting your site are repeat customers. Our aim is to build the repeatable aspect of our business, as well a make a business that customers are willing to refer to others. If you do the first 5 elements of the Framework well, this step becomes a whole lot easier.
 
So you start with great products, build a website, think about customer conversion and journey, define your marketing strategy, deliver a fab experience (both real and digital) and then work hard to make your business repeatable and referrable. 
 
You can also use this tool to diagnose your existing website too. You can work through this framework to understand what is working and what is not working for your business. 
 
 
Links
12
Aug

#8: How to grow a niche clothing brand online with Sam Morgan

Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.

In today's show, I get to chat with Sam Morgan who is the founder of Paria.cc which is a bespoke clothing brand that specialises in Bike Gear. Sam knows first hand the challenge of running an eCommerce clothing brand as he balances weather, fashion trends, brands and seasonal changes successfully.

We chat about all the different facets of this great online business including lead generation via the help of micro-influencers on social media, especially Instagram. Sam is able to partner with other individuals who fit the brand profile and in return for Paria kit, provide him with content and exposure to their followers and their peers. With heavy reliance on user-generated content (UGC) Sam is keeping imagery and content fresh and dynamic.

This is a great conversation with a guy who has been through many of the ups and downs of running an eCommerce business and Sam is both open and generous with the lessons he has learned. 

Links:

5
Aug

#7: How suppliers make or break your eCommerce business (and how I lost millions in sales)

Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.

In today's show, I am going to look at the third and final part of our three-part series about finding great products to sell on your eCommerce website.

In the previous two shows, I talked about the benefits of choosing a niche, how to find a great niche and how you should want to curate the best products for your niche market (Episode 5). Last week we looked at how to curate the products and to research products for your eCommerce site (Episode 6).

In today's show, I talk about how Suppliers can make or break your eCommerce business. I also share a few stories from my own eCommerce journey about suppliers and how one particular supplier changed their terms of supply and it cost my beauty eCommerce business millions in lost sales (no exaggeration - literally millions!)

Here's a summary of the points from this show.

  1. Look at supplier values. Does the company you are looking to buy from have similar values to you? Long-term success is dependent on shared values. 
  2. Understand Supplier Requirement. For example:
    1. Do you need a brick and mortar store?
    2. What is the Minimum Order Quantity (MOQ)?
    3. Are there certain countries you cannot sell to?
  3. Be aware of price-fixing. 
  4. Remember that they have a business to run too. 
  5. Build a personable relationship with them.
  6. What else can they give you?
    1. Gift with purchase
    2. Marketing help
    3. Dropshipping services
    4. Other incentives
  7. Have regular reviews with your supplier

Links:

30
Jul

#6: Researching products to sell on your eCommerce website

Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business. In today's show, I am going to look at the second part of our three-part series about finding great products to sell on your eCommerce website. 

In last week’s show, I talked about the benefits of choosing a niche, how to find a great niche and how you should want to curate the best products for your niche market. But how do you curate the products? And why is research so important to that process? That's the question I answer in this week's show. 

I use two stories from my own eCommerce experience, one about a product that tanked and one about a product that did super well. Research is the key difference between these two stories.

Here are the steps:

  1. Look at competitor websites. What new products have appeared on their site? What is starting to do well?
  2. Research the numbers. What are the estimated sales? What are the predicted profit margins?
  3. Curate the best products for your niche. Who else is selling them? What is the product reputation? What are customers saying about the products?
  4. Preset them well on your site. Can I write could product copy? Can I get good images? What about video? Other Assets? Can I hold them in stock? Can I get the products quickly to my customers?
  5. Will they add value, for my customers and for my company?

Links:

 

23
Jul

#5: Why you should choose a niche if you want great products to sell online

Matt addresses the issue many entrepreneurs are facing: lots of product that is failing to sell. In this podcast, we look at how choosing a niche is key to solving this problem.

Some of the common problems among websites are that they all sell similar products, which makes it highly competitive. Another is dull websites, imagery and products. Still, another is lack of transparency of some products. 

Reasons to niche down:

  1. Makes it easy for your customers to know what you stand for
  2. Niching makes you a master of something and helps you create great content
  3. Niching around a passion means you are more than likely going to curate amazing products
  4. It’ll be much easier and cheaper to find your target audience 

How to find your niche:

  1. Niche around your hobbies, or passions
  2. Niche around an opportunity
  3. Niche around a trend
  4. Niche around an existing product

So niche your site down, find the best products in that niche, and then make sure you create some great content around those products.

In next week’s show, we’re going to look at the whole idea of research and how to research great products in a niche.

16
Jul

#4: How to sell a $6,000 sweater online with Casey Golden

Welcome my fellow eCommerce entrepreneurs to the show for those curious about eCommerce and who want to get better at digital business. In today's show, CEO of LuxLock Casey Golden shares her eCommerce insight in selling high-end fashion items online and creating insane customer experiences by understanding the customer journey.

5
Jul

#3: Coaching Call tackling Reviews with Dan Henders

Welcome my fellow eCommerce Entrepreneurs - this show is for the kurious about eCommerce and for those that want to get better at digital business. In today's show I have an eCommerce coaching call with Dan Henders, owner of Beardandbones.co.uk, has many a happy customer but is challenged by the fact that less than 1% of those customers leave reviews.

5
Jul

#2: From the kitchen table to a worldwide eCommerce business with Simon Cavill

Welcome to the Kuriosity Podcast, a show for the Kurious in eCommerce and digital business. In this show - Simon Cavill, a beekeeper and expert in eCommerce - shares how his beekeeping hobby that started 16 years ago is now a fully fledged international eCommerce business called Bee Good.

5
Jul

#1: A new eCommerce Podcast

Welcome my fellow eCommerce Entrepreneurs! Welcome to my new Podcast for those Kurious about eCommerce and want to get better at digital business. In this episode, I explain about the Podcast, why I am doing it, and what you will get listening to it. I also cover the Collab Project (my crazy idea of starting 100 new eCommerce websites) as well as explain why the show is called The Kuriosity Podcast.

Hope you like the show, we have some great guests coming along to share their eCommerce secrets! I also let you listen in on my eCommerce coaching calls too! All great stuff so make sure you subscribe.