If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Episodes
Sunday Jun 26, 2022
Sunday Jun 26, 2022
If you're like most people, you've been told that A/B testing is the way to go. But do you really need it? And if not, what should you be doing instead?
Oliver Palmer sits down with host Matt Edmundson to talk about A/B testing for websites or sales pages and why you might not actually need it.
Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.
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Thursday Jun 16, 2022
Thursday Jun 16, 2022
LinkedIn Events is a powerful way to connect with other professionals, but many people are unsure of how to make the most of it.
Patrick Collins joins Matt to talk about the value of LinkedIn events and how if done correctly can help generate leads for your eCommerce business.
Patrick Collins has worked with startups for the past 10 years helping them to build the tech infrastructure across lead generation, sales, account management and hiring to scale to become global companies. His own startup ProspectLabs.co which is a B2B lead generation software went from 0-27K in the first 13 months, and startups that he has advised have raised over 40Million Euros over the past 3 years. Patrick's expertise is getting startups to have a data driven approach to sales mixed with a focus on world class customer support as the key driver of sales.
Sometimes nicknamed 'The Wikipedia of software' Patrick knows the right tech stack to integrate your whole business so that there is focus on efficiency and effectiveness with all activities and avoiding wastage of time, resources and budget.
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Thursday Jun 09, 2022
Thursday Jun 09, 2022
In order to achieve success in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable.
In this video, Rich Brooks joins Matt to discuss the concept of remarkability and how you can use it to create a competitive advantage for your business.
Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
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Thursday Jun 02, 2022
Thursday Jun 02, 2022
While many are still skeptical, AI is becoming more and more popular in the ecommerce industry, and for good reason.
In today’s show Shanif Dhanani joins Matt to unpack AI and its value as a tool for eCommerce businesses to increase sales.
Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup which was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU’s Stern School of Business.
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Thursday May 26, 2022
Thursday May 26, 2022
If you're an ecommerce entrepreneur, one of the best ways to grow your brand is by using YouTube videos. In this podcast, Augie Johnston joins Matt to talk on how to use YouTube videos to grow your ecommerce brands and increase sales.
Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called Vidchops.
Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.
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Thursday May 19, 2022
Thursday May 19, 2022
If you’ve tuned into the show, chances are you're an Amazon seller who's considering or maybe looking for a way out. Turns out, you're not alone!
Thousands of sellers are making the switch to their own websites every day and with good reason - it's the future of eCommerce. In today’s show Lauren Gonzalez joined Matt to show you how to make the transition and set up your own website + brand.
Lauren has personally been crafting visual brands for over a decade, having come from a background working as a Creative Director in-house at a Hollywood publisher and then going on to co-found Principium 6 years ago with her husband and business partner. They have had the chance to work with clients such as Disney and Paul Newman’s charity as well as helped launch hundreds of e-commerce brands with major increases in conversion rates and many going on to become multiple 7 figure household brands.
Lauren has a passion to inspire e-commerce and Amazon businesses to create a connection between themselves and who they were made to serve, thus increasing their own business growth, while at the same time uncovering their purpose and becoming motivated to bring about a world of meaning and sustainability.
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Thursday May 12, 2022
Thursday May 12, 2022
We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?
Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.
Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.
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Thursday May 05, 2022
Thursday May 05, 2022
What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales!
Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business.
Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
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Thursday Apr 28, 2022
Thursday Apr 28, 2022
Conversion rate optimization is a broad term, but it boils down to one thing: learning what your customers want and delivering it.
AJ Davis of Experiment zone joins Matt to talk about everything from Conversion Rate Optimisation to how adopting an experimentation culture can help you find out what your customers want and how to get them on board!
AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.
Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.
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Thursday Apr 21, 2022
Thursday Apr 21, 2022
Marketing is always changing. What worked in 2017 might not work in 2022. So what are the eCommerce trends that are being shaped by online shoppers in 2022?
A lot has changed over the last few years on the social and economic front but also on the technological front. Many industries are struggling to keep up with technology changes. It's hard right now because there are so many options out there and it's difficult to know which one will work best for your business.
Kenny Gray joins Matt on the eCommerce podcast to provide some insights on how to create search and social ad strategies that boost awareness and drive conversions.
For over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. Kenny’s ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analysing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably. Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization, Kenny is passionate about helping businesses grow.
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