#010: Solving the ’traffic but no sales’ problem for your eCommerce site

Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and want to know how to get better at digital business.

 

Coming up into today's show we are going to look at one of the key problems those new to eCommerce face - and it’s this: I can get traffic to my website, but I am not selling anything. 

  

Traffic but no sales is the key complaint you hear from new eCommerce entrepreneurs, especially those that use Shopify. It’s easy to set up a site with Shopify, and if you follow their ideas on facebook marketing, you can use ads to generate traffic. But this is not getting the sales that people are hoping for so often reach out to get help as they are stuck with what to do next.  Surely if you build a website, and get enough people to it they will buy right?

 

What I want to do is answer this question in the context of the Jersey Framework which we talked about last week:

 

• Jam Jar
  • 1. Curate the right products. First real problem is products. Just going to Aliexpress and choosing a handful of products and putting them on your website is not going to work.
    • HD products
    • Profit - race to the bottom
    • Knowable sales patterns
    • Niche - episode 5
  • Aim is to curate high-demand products that create profit through knowable sales patterns
• Engineer
  • Normally the site is OK if you are on Shopify.
  • Build and adaptable platform that provides the best buying experience and integrates with your business systems
• Resonate
  • But the design can often be very amateurish. And this turns people off very very quickly.
  • https://shopsplendorize.com (don’t mention name - submitted 12 hours ago).
    • Don Miller Grunt test - fails immediately.
    • Nasty apps to get email addresses
    • No reviews
    • Bad images
    • The list goes on.
  • Problem - you don’t need to be a designer to build the site - but, and this is huge, if you don’t know what you re doing - you can create an ametuer looking site really easily, and the trouble is - you will think it looks great.
  • Create that best buying experience for your customer
• Send
  • Traffic source?
    • Are they targeted to your niche?
    • Best traffic you can find
  • Find your customers and direct them to your website so that they buy from you.
• Experience
  • Come back to the apps.
  • 5 week delivery.
  • Curate the best digital experience fro your customers and the best real experience too
• Yo-yo
  • Work hard to build a repeatable and referable business.

  

 

Links

• Collab Project
• Kurious Digital
• The Jam Jar Funnel Course
• Shopify
• Get Coached on the podcast