If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Episodes
Thursday May 14, 2020
Thursday May 14, 2020
Lorna Leaver is the Engagement Manager GS1 UK. Having a background in retail eCommerce and specialising in marketplaces, Lorna joined GS1’s engagement team to use her experience in trading online to help sellers and marketplaces come together using industry standards to improve buying experiences for customers. She previously ran the marketplace operations for global retailers such as Mothercare, Early Learning Centre, Boohoo.com and most recently the shoe retailer Dune London.
In this episode Lorna unpacks for us the topic of barcodes and gives clear insight into the importance of product identification for online businesses.
Top three takeaways:
Takeaway #1: Barcodes are critical for your online business.
Takeaway #2: Barcodes are like a passport number for the product - it tells you everything you need for product identification.
Takeaway #3: If you're planning to sell a product on Amazon first check the licence owner to make sure the barcode is licensed to the manufacturer of the product. To run this check you can use the GS1 database at:https://gepir.gs1.org/ (there is an app available for this too, search ‘igepir’.
For some fun, take this short informal quiz to test your knowledge of how to barcode and measure your products correctly: https://www.gs1uk.org/bossing-the-basics !
Connect with Lorna:
Email lorna.leaver@gs1uk.org
Twitter @lornabeams
LinkedIn https://www.linkedin.com/in/lornab/
You can also email GS1 at support@gs1uk.org or call freephone 0808 178 8799 or alternatively call 020 7092 3501.
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.
Lightbulb
Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment. Lighbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.
Links to other platforms where this podcast is available:
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.