#26 - Weapons of Influence and Their Application to eCommerce

We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information out there.

What influences our decision making process? How do we persuade others to our way of thinking?

Meyrick D’Souza, Digital Marketing expert, has always been intrigued by what drives people's behaviour. In his research the best example that he could find was the book Influence: Science and Practice by Robert Cialdini. The book is based on Cialdini’s research of six important weapons or shortcuts that people use to influence their decisions and behaviour. 

Meyrick D'Souza is a Digital Marketing professional with over 20 years of international experience helping organizations build customer-focused digital engagement. Has worked both agency and client-side. Experience ranges from Fortune 500 to start-ups. Skilled in helping organizations reimagine and transform their customer experience, by understanding the opportunities and challenges that new technologies can have. Strengths in strategic council & best practices to develop digital capabilities Passionate about what motivates human behaviour in digital spaces Experience includes working for blue-chip organizations such as Adobe, LenovO and BT. Recently returned to London after 21 years of working and living in Asia.

In this episode, Meyrick D’Souza introduces the six shortcuts and looks at how they apply to the world of eCommerce.  

 

Connect with Meyrick:

Twitter @metric_dos

LinkedIn https://www.linkedin.com/in/meyrickdsouza/

 

Sponsors:

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