#27 - The Digital Marketing Strategy You Need to Transform Your Business

The logic digital marketing strategy is based on the simple principle that successful web page optimisation is impossible without thorough keyword research. Keyword research is the foundation for all digital marketing. Without the keyword research, without the real hard core data, a real integrated strategy for your business is out of the question.

 

Digital Marketing Mentor and Keyword Strategy Specialist, James Pybus created The Logic Digital Methodology to give structure to an integrated digital marketing strategy.

 

In this podcast James shares the three core elements of digital marketing: optimisation, paid media and content strategy and introduces us to his own tested and proven Keyword Strategy Tool.

 

James Pybus has been in Digital Marketing for 24 years and has worked with and advised for small one-man businesses through to Microsoft HP Platinum Partners like OCSL to Global Retailers like Jack Wills.

 

Connect with James:

Linkedin https://www.linkedin.com/in/jamesdeanpybus/

Digitalmarketingmentoring.co.uk

Emarketing-strategy.co.uk

 

Sponsors:

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.

Lightbulb

Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems. 

 

Links to other platforms where this podcast is available:

Apple Podcasts

Stitcher

Spotify