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Episodes
Thursday Jan 28, 2021
Thursday Jan 28, 2021
Having a great product and a genius idea for a campaign is hardly enough fuel for advertising. An informed and strategic plan of action for ad campaigns is critical if you want targeted clicks that result in conversion.
Join us as Matt Edmundson talks to Jarod Spiewak about mistakes businesses make with their marketing and what we need to be aware of when starting an ad campaign for our digital businesses.
Jarod Spiewak is the founder and lead strategist of Blue Dog Media, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.
Takeaway #1 Know your business and customer as best you can before you jump into creating ad campaigns.
Takeaway #2 If you are going to run ad campaigns, track conversions properly.
Takeaway #3 Make sure that where your ads are actually being shown, are actually worth being shown.
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