If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Episodes
Thursday Mar 31, 2022
Thursday Mar 31, 2022
The military has been around for centuries, and in that time they've learned a few secrets to success.
Whilst an Army soldier and a full-time entrepreneur are two very different entities, there is one thing that they share. Both require discipline. As entrepreneurs there is much that can be learned from the military that will help you grow your own eCommerce business.
Stuart Leo sits down with Matt in today’s show to talk about 7 of the best tips borrowed from the military on how to grow your business.
Stuart has 15 years of corporate experience with a background in consulting, leadership, management, and strategy. An innovator and visionary, he is the founder and CEO of Waymaker.io – an intelligent business management platform that helps leaders build a better business in 30 days.
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Thursday Mar 24, 2022
Thursday Mar 24, 2022
Technology is often blamed for all of society's problems, but what if the problem was us?
A lot of people blame technology for all of their problems. But if you think about it, technology is just a tool and it's not the issue. The issue is with us and our mindset.
Ian Finch joins Matt in today’s show to talk about how we can change our mindset and start using technology to our advantage instead of letting it use us.
Ian Finch is a CEO, husband and dad. He’s also the Chair of the British Interactive Media Association for the northwest of England, a national network that drives digital transformation in large-scale organisations like yours.
Outside work he’s an advocate for mental health and a recent yoga devotee.
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Thursday Mar 17, 2022
Thursday Mar 17, 2022
Facebook Ads are dead.
I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising?
This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money.
CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising.
He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and converting more leads, getting more e-commerce sales, and growing revenue.
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Thursday Mar 10, 2022
Thursday Mar 10, 2022
We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively.
Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth.
Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches eCommerce businesses how to scale their brands profitably and sustainably.
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Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?
To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map!
Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand, and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.
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Thursday Feb 24, 2022
Thursday Feb 24, 2022
In a world where every niche and subset has an equal competitor, how do you drive sales?
The answer: micro-influencers.
A lot of people are sceptical about the power of micro influencers, but in this podcast we’re going to show you how they can be an incredible tool for marketers.
David Morneau is a Montreal-based entrepreneur and agency owner. Currently, he divides his time up as a Co-Founder at inBeat Agency and Founder & CEO at Breeze.co.
At his agency InBeat, David helps brands leverage thousands of collaborations with micro-influencers as he knows that people trust user-generated content performs better than studio quality ads. He often works with the leading brands such as New Balance or Nissan to attract new audiences across North America & Europe. He’s known for his unusual strategies when it comes to influencer marketing. With David’s extensive experience in the agency world, he has scaled his companies to 7-figures and helped numerous brands do the same.
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Saturday Feb 19, 2022
Saturday Feb 19, 2022
There is a lot of misinformation out there about SEO but one thing is for sure - you can't just do "keyword stuffing" anymore or use any old tricks. Google is onto us now so it will take a little more than that these days.
This week Matt sits down with Nick Trueman to talk about how SEO can drive traffic and improve your customer experience and offer some simple tips for getting started with SEO today. Whether you are new to the game or an experienced pro, this episode has tips that are perfect for everyone.
Starting out in 2007 as a Junior Google Ads Expert, Nick, became one of the industry leaders in his field. He now runs a successful PPC & SEO consultancy in Surrey & London called Spec and in 2020 he also became CEO of Just Ask Parker, which now makes him the host of the “Winning With Shopify Podcast”.
To date, he has been a board member at 4 marketing & advertising companies, sold his own business in 2013 and worked for over 500 brands. His experience ranges from local SMEs to well known retailers all over the world.
In his spare time he works in a parallel universe to digital at a steam railway! He’s currently training to become a fireman and then one day, a driver.
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Friday Feb 11, 2022
Friday Feb 11, 2022
"Sales videos are boring."
If you think this, you’d be right. Sales videos are, by definition, kind of boring! There's nothing more yawn-inducing than watching someone talk about their product for 20 minutes straight.
But there IS something that makes people click play on your video instead of moving on with the rest of their lives, and it's funny content!
In this week's podcast you'll learn how to use humour in your sales videos so you can sell products without scaring off potential customers - or worse yet, making them laugh at you!
Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales.
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Thursday Feb 03, 2022
Thursday Feb 03, 2022
It's no secret that your about page is one of the most important parts of your website. It gives people a window into who you are and what you stand for, but also serves as an opportunity to convert visitors into email subscribers or customers.
Check out this conversation between Matt and Reese about how to plan, structure and write copy for your about page. It’s more important than people give it credit.
Reese is an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing. Today she helps eCommerce brands quadruple their monthly revenue with website conversion optimization and email automation.
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Thursday Jan 27, 2022
Thursday Jan 27, 2022
Do you want to kick off your own eCommerce business but are not sure how to get past your limitations or where to start? Perhaps this success story will inspire you to pull the trigger.
Join the conversation as Jared Mitchell shares with Matt how he and his wife, Alana, built a successful eCommerce business from the ground up.
Jared and his wife Alana have been successful "Fampretreneurs" for over 13 years. They have experience building a brand with AlanaMitchell.com, mastering retail with SkincarebyAlana.com, and the agency/consulting side with Beefysites.com to champion the former.
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