If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Episodes
Friday Jul 16, 2021
Friday Jul 16, 2021
As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for ecommerce businesses.
Join Matt as he talks to Mike Yan about the tips and tricks for using the new automated features of Instagram to grow your eCommerce business
There’s a revolution underway that’s reshaping how businesses around the world interact with their customers, and Mike Yan is leading the charge. As the co-founder and CEO of ManyChat, he’s made it his goal to disrupt the $5BN+ email marketing industry by bringing the convenience of messenger apps to business-to-customer communication.
Connect with Mike Yan
Thursday Jul 15, 2021
Thursday Jul 15, 2021
Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important.
Join Matt as he talks to Michael Loban and learn about the importance of web analytics and how marketers and businesses alike can benefit from them.
Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and contributing writer, with work published in Forbes, AdWeek, and CIO Magazine.
Connect with Michael Loban
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Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers?
Join Matt as he talks to Will Laurenson about customer value optimisation and whether it trumps conversion rate optimisation. You will get to hear them discuss how to create value driven post purchase experiences and retention strategies.
Will Laurenson is a customer value optimisation consultant with 10 years experience optimising customer journeys to convert more traffic into customers and retain those customers for longer. He is also the host of the Customers Who Click podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.
Connect with Will Laurenson
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.
Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts?
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable at 20, she built a digital marketing agency and led social for clients such as Coca-Cola.
Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing.
Connect with Xenia Muntean
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Thursday May 27, 2021
Thursday May 27, 2021
Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.
Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.
Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.
Connect with Chloe Thomas
Keep Optimising Marketing Podcast
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Thursday May 20, 2021
Thursday May 20, 2021
There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with?
Join Matt as he talks to Chase Clymer about what business owners need to know when working with an agency. Plus, get the inside scoop on what agencies look for in an ideal client!
Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.
Connect with Chase Clymer
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Friday May 14, 2021
Friday May 14, 2021
When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you’re scaling?
Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely.
Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.
Connect with Maureen Mwangi
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Wednesday May 12, 2021
Wednesday May 12, 2021
One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business.
Listen in as Matt Edmundson and Brandi Bernoskie discuss how understanding the core needs of a business helps determine the most functional platform to help grow and scale operations.
Brandi began her career as a blogger, teaching herself the ins and outs of WordPress before her friends began to notice and asked her for help with their own websites. She began freelancing, and things bigger and bigger until she found herself hiring her first assistant. She founded Alchemy+Aim in 2013, naming it for the transformation that takes place when the science and technology of web development meets the human aspect of what those websites were designed for. Brandi has since worked with thought leaders such as Brené Brown, Laverne Cox, and many others.
Connect with Brandi Bernoskie
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Monday May 10, 2021
Monday May 10, 2021
Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us?
Listen as Matt Edmundson and Jeremy Bodenhamer discuss how the digital Davids can differentiate and defeat the eCommerce giant, Amazon, through personalisation and authenticity.
Jeremy is the Co Founder and CEO of ShipHawk, the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and eCommerce. He has been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur; is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know.
Connect with Jeremy Bodenhamer
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Thursday Apr 01, 2021
Thursday Apr 01, 2021
With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real!
Tune in and watch Matt Edmundson talk to Lauren Schwartz about how to create ads that identify and communicate a hook to your audience in a way that they understand it and want to click through … all in the first three seconds!
Lauren Swartz, from Orange County, California, is a thought leader in creating profitable creative strategies for e-commerce brands; design professional with over 15 years of experience. Her passions lie in creating top-performing ad creatives and she has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.
Connect with Lauren Schwartz
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