If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Episodes
Thursday Mar 25, 2021
Thursday Mar 25, 2021
This week on the eCommerce Podcast, Matt talks about automation with entrepreneur Richard Schnitzel. Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity.
Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.
Connect with Richard Schnitzel
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Thursday Mar 18, 2021
Thursday Mar 18, 2021
Ever feel caught between AI hype and the fear of failing and losing customers to an ineffective chatbot? Here’s your chance to find out everything you need to know about chatbots and decide whether they are right for your business.
ManyChat’s Head of Content, Fara Rosenzweig joins Matt Edmundson on the eCommerce Podcast to talk about how brands can successfully use bots to tie content campaigns together and how to drive more engagement and sales.
Fara Rosenzweig is ManyChat's Head of Content since May 2019 and brings over 15 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. Fara’s background ranges from broadcast programming to online media.
Connect with Fara Rosenzweig
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Thursday Mar 04, 2021
Thursday Mar 04, 2021
Never underestimate the power of retention. Customer relationships lead to sustained business growth.
Bonjoro founder, Matt Barnett joins Matt Edmundson on the eCommerce Podcast to talk about what it takes to build engagement and turn customers into friends. Matt Barnett has incredible insight to offer on how personalising a customer journey can naturally lead to repeat purchases and higher reviews.
Matt Barnett is a serial entrepreneur, an industrial designer and an artist passionate about building great products and great cultures.
Connect with Matt Barnett
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Thursday Feb 25, 2021
Thursday Feb 25, 2021
You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?
Darwin Liu, Founder and CEO of X Agency, joins Matt Edmundson on the eCommerce Podcast to highlight the areas in which we entrepreneurs can stop wasting money and start making money.
Darwin Liu is an entrepreneur and marketing expert who founded the very successful invite-only marketing agency, X Agency. Darwin has grown his business in helping companies and brands establish their digital presence.
Connect with Darwin Liu
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Thursday Feb 18, 2021
Thursday Feb 18, 2021
“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat
Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.
Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce uses copywriting to optimize conversion rates.
Connect with Rishi Rawat
Frictionless Commerce Newsletter
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Thursday Feb 11, 2021
Thursday Feb 11, 2021
Omnichannel, the buzzword that seems more confusing the more it's used. We know that as marketers our goal is to expand the number of channels that we have permission to communicate on but just how do we connect all those channels for our customers?
Join us as Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy through SMS, MMS and web push notifications.
Rytis Lauris is the co-founder and CEO of Omnisend, an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. Rytis is a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field.
Connect with Rytis Lauris
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2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021:
https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/
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Thursday Feb 04, 2021
Thursday Feb 04, 2021
Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing?
Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.
Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".
Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation.
Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.
Takeaway #3 Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click.
Connect with Gabriella Rapone
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Thursday Jan 28, 2021
Thursday Jan 28, 2021
Having a great product and a genius idea for a campaign is hardly enough fuel for advertising. An informed and strategic plan of action for ad campaigns is critical if you want targeted clicks that result in conversion.
Join us as Matt Edmundson talks to Jarod Spiewak about mistakes businesses make with their marketing and what we need to be aware of when starting an ad campaign for our digital businesses.
Jarod Spiewak is the founder and lead strategist of Blue Dog Media, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.
Takeaway #1 Know your business and customer as best you can before you jump into creating ad campaigns.
Takeaway #2 If you are going to run ad campaigns, track conversions properly.
Takeaway #3 Make sure that where your ads are actually being shown, are actually worth being shown.
Connect with Jarod Spiewak
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Thursday Jan 21, 2021
Thursday Jan 21, 2021
Covid has massively accelerated the growth of eCommerce and now budding and seasoned entrepreneurs alike are wondering how to approach 2021. Amazon may seem the most obvious route to market but is it right for your digital business?
In this episode Matt talks to Jon Tilley, a successful entrepreneur & Amazon thought leader, with the aim to understand if and how Amazon is supporting the self starters and SME businesses.
Jon has spent 15 years working as an account director & strategist for some of the top digital agencies in LA, London and Johannesburg before starting his own business, ZonGuru.
Takeaway #1 “If you have a great product idea and you want to fish where the whales are, Amazon is a good place to start.” Jon Tilley
Takeaway #2 Do your business homework. Find the right product and understand how to grow an eCommerce brand.
Takeaway #3 There are no hacks to building a solid, scalable business. Get the right procedures in place and be disciplined to grow a healthy business.
Connect with Jon Tilley
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Get 50% off - https://www.zonguru.com/get/holiday-special
Free eBook - 60 Hot products that you can sell on Amazon right now
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Thursday Dec 24, 2020
Thursday Dec 24, 2020
A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.
From digital marketing specialists to brokers to Shopify experts to entrepreneurs, these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.
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