If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Episodes
Thursday Dec 17, 2020
Thursday Dec 17, 2020
A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.
From digital marketing specialists to tech leaders and social influencers to ecommerce experts to Behaviour Psychologists, these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.
Show Links
Keep Optimising Marketing Podcast
Links to other platforms where this podcast is available
Thursday Dec 10, 2020
Thursday Dec 10, 2020
With all the uncertainties and questions that Covid-19 has raised this year, we asked the experts to share their top content and marketing advice for online business this Christmas.
Jesse Schoberg, CEO at DropInBlog
Jesse previously featured on Ep 30 and you can connect with him on LinkedIn.
Neil Roberts, CPO at Papier
Neil previously featured on Ep 31 and you can connect with him on LinkedIn.
Kath Pay, Founder and CEO at Holistic Email Marketing
Kath previously featured on Ep 35 and you can connect with him on LinkedIn.
Tim Hughes, Co Founder and CEO at DLA Ignite
Tim Hughes previously featured on Ep 32 and you can connect with him on LinkedIn.
Show Links
Links to other platforms where this podcast is available
Thursday Dec 03, 2020
Thursday Dec 03, 2020
Tech Sales Leader and Social Influencer, Ian Moyse and Behavioural Psychologist, Padraig Walsh talk us through what we can expect from a COVID Christmas and how we can better prepare our online businesses to adapt in the current climate.
Ian Moyse previously featured on Ep 21. Connect with him on LinkedIn.
Padraig Walsh previously featured on Ep 37. Connect with him on LinkedIn.
Show Links
Links to other platforms where this podcast is available
Wednesday Dec 02, 2020
Wednesday Dec 02, 2020
Welcome to the e commerce podcast with Matt Edmundson, a show that brings you regular interviews, tips and tools for building your business online.
In this episode, host Matt Edmundson, talks to four returning guests to understand how we can ready our eCommerce websites for Christmas 2020. The episode is jam packed with practical tips and helpful nuggets of information.
Featuring on the show we have:
Shopify expert, Elle McCann.
Elle previously featured on Ep 33 and you can connect with her at:
Website - www.curiousthemes.com
Globally recognised eCommerce marketing problem solver, Chloe Thomas.
Chloe previously featured on Ep 20 and Ep 38 and you can connect with her at:
Website (and new podcast) - https://keepoptimising.com
Digital marketing and eCommerce expert, Joanna Steele.
Joanna previously featured on Ep 29 and you can connect with her at:
LinkedIn - www.linkedin.com/in/misssteele/
Website - www.dimaxdigital.com
Instagram - @joanna.diana.steele
Twitter - @misssteele
Owner and formulator at UXB a natural skincare company, Simon Driscoll
Simon previously featured on a Coaching Call and you can connect with him at:
Website - uxbskincare.com
Show Links
Keep Optimising Marketing Podcast
Links to other platforms where this podcast is available
Thursday Nov 19, 2020
Thursday Nov 19, 2020
Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer.
Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.
Jessica is working with and learning from the top experts in the digital marketing and eCommerce industry and loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.
Takeaways
#1 Know your customer.
#2 There's most likely someone else out there who sells what you sell, but nobody else is you.
#3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story.
Connect with Jessica
Show Links
Keep Optimising Marketing Podcast
Show Sponsor
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.
Links to other platforms where this podcast is available
Thursday Nov 12, 2020
Thursday Nov 12, 2020
We’ve heard it said aplenty: Pinterest is a crazy effective marketing tool.
But do we believe it?
Nancy Badillo, digital marketing specialist, uncovers the mystery of Pinterest marketing works and shares from her first hand experience of how it can help Etsy sellers generate organic traffic.
Nancy has been a Digital Marketing Specialist now for 11 years and an Etsy seller for the last four years. She works with Etsy sellers who want to build a thriving business and embrace the entrepreneurial adventure. She started her Etsy Shop in late 2016 because she wanted to write a case study for her blog about making handmade items and selling them on Etsy. Now she has six Etsy Shops and loves making passive income with Etsy.
Takeaway #1 You don’t need to be an artist or tech savvy to sell on Etsy.
Takeaway #2 Building a brand and creating awareness takes effort.
Takeaway #3 Use Pinterest marketing correctly and you will begin to see results within weeks.
Connect with Nancy
Links
Sponsors
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Nov 05, 2020
Thursday Nov 05, 2020
Selling an online business can be an overwhelming process that carries with it a lot of uncertainty and requires tremendous patience and trust in the system.
Brad Wayland, of Quiet Light Brokerage, represents sellers and helps them prepare for selling so they can get the maximum return on their sale. In this episode Brad dives deep into what it takes to sell a business, exit planning and how to use acquisitions as a strategy to grow an eCommerce business.
Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark, the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.
Takeaway #1 Always be in a position to very quickly lay out all the financials for an interested buyer.
Takeaway #2 A business will generally sell for what it’s worth. Don’t over price it.
Takeaway #3 If capital is not your biggest issue then the easiest way to grow is to acquire. You can literally buy the success that you want.
Connect with Brad
Sponsors
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Oct 15, 2020
Thursday Oct 15, 2020
Tony Guarnaccia, founder of Results Trained and author of Small Steps to Big Profits, shares his insight into running profitable businesses using his framework of growth factors. This construct helps businesses audit themselves and identify gaps so that they can grow and generate revenue predictably.
Tony’s story in business begins with his parent’s failed bakery and their resulting homelessness. Thanks to his flair for digital advertising, he flipped the script and found real business success online marketing for big auto companies. Since his realisation that small businesses need planning and strategy like a fish needs water, he’s been dedicated to helping grow businesses navigate the uncertainties and emerge stronger on the other side. Tony has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.
Takeaway #1 Continuous growth is essential to the long term survival of any business.
Takeaway #2 Utilise this recursive process every quarter to help your business review strategy and to discover opportunities to grow.
Takeaway #3 Whether you're a startup business or a big corporate organisation, the principles remain the same.
Connect with Tony Guarnaccia
Websites
https://www.linkedin.com/in/tonyguarnaccia/
Links
Small Steps Manifesto Download
https://smallstepsgrowprofits.com/manifesto-confirmation/
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Oct 08, 2020
Thursday Oct 08, 2020
With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year.
However, it’s certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared.
Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic. .
Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.
Takeaway #1 Plan ahead and be prepared to adapt as and when necessary.
Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing.
Takeaway #3 If someone has bought from you once they are far more likely to buy from you again.
Connect with Chloe Thomas
Website (and new podcast)
Links
About us pages that are good at storytelling
https://www.farmtoysonline.co.uk/pages/about
https://www.jerseybeautycompany.co.uk/about-us
https://moscowcopper.com/pages/our-story
Welcome campaigns
Post purchase
https://www.paper-republic.eu/
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Oct 01, 2020
Thursday Oct 01, 2020
When it comes to eCommerce, behavioural psychology is more relevant than ever. From power words to colourful CTAs to genuine interest in our customers, Behavioural psychologist, Padraig Walsh joins us to help get our heads around the role of consumer psychology in eCommerce and how to improve our online presence with behavioural design.
Padraig has worked internationally exploring influences on human behaviour. He uses his expertise to support behaviour change in commercial, educational and healthcare settings. Padraig also hosts a weekly podcast The Behaviour Vaccine which explores how Behavioural Science influences everyday issues such as habit change, well being, financial health and more recently Covid-19.
Takeaway #1 Stick with familiar website design instead of trying to go against the norms.
Takeaway #2 Engage your customers without overwhelming them.
Takeaway #3 Lower barriers to purchase.
Connect with Padraig Walsh
LinkedIn: Padraig Walsh
Podcast: The Behavioural Vaccine Podcast
Website: Actualise Academy
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available: