If you’re looking for great tips and insights into how to run your online store, look no further than the Ecommerce Podcast: a show dedicated to helping you deliver eCommerce WOW. New episodes are released every Thursday, and each episode features interviews with some of the biggest names in the eCommerce world. Whether you’re just starting out in eCommerce or you’re a seasoned veteran, you’re sure to learn something new from each episode. So what are you waiting for? Subscribe to the Ecommerce Podcast today!
Episodes
Thursday Sep 24, 2020
Thursday Sep 24, 2020
JJ Resnick, an expert in working with brands to help them succeed online, shares his tested and proved 8-step blueprint for building a successful eCommerce business.
The blueprint encompasses the exact process that JJ and his team have followed to create each of their 7 and 8 figure brands.
If you are serious about building a brand that resonates with your audience and one that they will get to know and trust then tune in and follow each of the steps for a successful business.
JJ is now working with new entrepreneurs looking to build their own brands. Check out this special link that JJ and his team have created for our listeners - www.buildmybrand.xyz/kuriosity.
Connect with JJ Resnick
Website: www.buildmybrand.xyz
Email: jj@jjresnick.com
JJ Resnick’s other Businesses
Website: www.moscowmule.com
Website: www.moscowcopper.com
Recommended Online Tools
Helium 10 www.helium10.com
AH Refs www.ahrefs.com
NameMesh www.namemesh.com
Lean Domain Search www.leandomainsearch.com
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Sep 17, 2020
Thursday Sep 17, 2020
Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg, CRM Expert
Customers choose to interact with businesses that offer them value and service them throughout the customer journey.
While some may believe email marketing is dying, it is actually the backbone of digital marketing. It shows up at every step of the customer journey and the customer life cycle. The more customer centric and personalised the emails the higher the engagement and conversion.
Kath Pay, consultant at Holistic Email Marketing, shares her wisdom and gives insight on how lifecycle marketing can optimise customer engagement.
Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing.
Takeaway #1 Lifecycle marketing is a form of personalization.
Takeaway #2 Strategy first. Tactics second.
Takeaway #3 Reframe what you do, your site, your email, your language in a way that connects with the customer.
Connect with Kath Pay
Email kath@holisticemail.com
Website www.holisticemailmarketing.com
Linkedin https://www.linkedin.com/in/kathpay/
Twitter https://twitter.com/kathpay
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Sep 10, 2020
Thursday Sep 10, 2020
Nothing beats a good story.
Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion.
Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.
Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople.
Takeaway #1 The basis of story starts with your customer.
Takeaway #2 You must think as your customer, not about them.
Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win.
Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost.
Connect with Marcus Cauchi
Twitter: The_Inquisitor
Linkedin: https://www.linkedin.com/in/maximisechannelsales/
Facebook: https://www.facebook.com/marcus.cauchi
Email: marcus.cauchi@sandler.com
Marcus Cauchi’s Podcasts
TheInquisitor Podcast
Podbean: https://marcuscauchi.podbean.com/
Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81
Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086
ScaleUps And Hypergrowth Podcast
Podbean: scaleupsandhypergrowth.podbean.com
Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u
Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065
Recommended Reads
Growth IQ by Tiffany Bova
The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey
Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer
Just Listen by Mark Goulston
Recommended Mastermind Groups
Bigger Bolder Brighter with George and Tracey Swift
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Sep 03, 2020
Thursday Sep 03, 2020
If there is one complaint that most eCommerce entrepreneurs on Shopify have, it’s this: I have launched my store and have traffic but no sales.
Elle McCann, one of the first registered Shopify experts, helps us get to the bottom of this by sharing her top five reasons for ‘traffic but no sales’.
Elle McCann has been working with Shopify clients for over seven years and in that time has created 150+ Shopify stores. She has a unique insight into what makes a Shopify business successful. Elle is dedicated to helping entrepreneurs grow their online business without the overwhelm.
Takeaway #1 Get to know your ideal customer exceptionally well.
Takeaway #2 Research around your product.
Takeaway #3 Stand apart from the crowd by injecting your values and personality into your brand.
Connect with Elle
Website
Ecommerce courses -
eCommerce in a Weekend - How to set up your shopify store
Drive Traffic - Traffic blueprint
Youtube Channel
https://www.youtube.com/channel/UCztm-DxaKV1EpXSVxlVvbeg/videos
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Aug 27, 2020
Thursday Aug 27, 2020
Effective social selling is more than just doing social, it is about forming connections and fostering relationships.
Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies.
Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.
Takeaway #1 The purpose of putting content out on social media is to drive conversation.
Takeaway #2 Connecting with people is giving them permission to have a conversation with you.
Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.
Connect with Tim Hughes:
Company Website: DLAIgnite.com
Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/
Twitter: https://twitter.com/Timothy_Hughes
You Tube: http://www.youtube.com/c/TimothyHughes1
Facebook: https://www.facebook.com/TimHughesSocialSelling/
Instagram: https://www.instagram.com/tim_hughes1/
Podcast
The Groundswell Marketing Podcast
Books
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Aug 20, 2020
Thursday Aug 20, 2020
Customer focus matters.
Repeatedly putting yourself in the shoes of your customer and viewing things from their perspective is about focusing on their needs, wants and aspirations. This builds customer loyalty and loyal customers are far more financially rewarding than new customers.
Neil Roberts, Product Director at MOO, shares four ways to better understand how we can deliver great customer focus to reap more profitable and sustainable eCommerce businesses.
Neil spent most of the last decade at Eurostar creating digital strategy that builds great customer experience. He's now at MOO helping them scale their ambition to bring 'Great design to everyone'.
Takeaway #1 Know your customers to understand and meet their expectations.
Takeaway #2 The website is secondary to the product.
Takeaway #3 Stand in the customers shoes to understand their needs and see their problems first hand.
Connect with Neil Roberts
Linkedin: https://www.linkedin.com/in/neil-roberts/
Website: www.moo.com
Customer Engagement Measurement Tools
User Testing: www.usertesting.com
Hot Jar: https://www.hotjar.com/
Google Analytics: www.analytics.google.com
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Aug 13, 2020
Thursday Aug 13, 2020
Over the last several years there has been a gradual increase of businesses creating flexible workplaces that allow people the option to work remotely.
Covid19 has accelerated this trend exponentially. The businesses that resisted remote working have had to transform themselves overnight and tackle cultural and technological norms.
It is yet to be seen what the new normal will look like on the other side of the pandemic but there is a good chance that remote working will remain at a high level.
In this episode, Jesse Schoberg shares his insight and expertise on how to source remote teams and stresses the importance of content marketing for eCommerce entrepreneurs.
Originally from the States, Jesse has been living around the world for more than a decade. A developer by trade, he's been managing remote teams for over 15 years. Recently selling his other projects, he's now co-founded DropInBlog where he focuses his time as CEO.
Takeaway #1 Remote working can be done.
Takeaway #2 Make outputs your focus.
Takeaway #3 Define your processes and expectations as early and clearly as possible.
Connect with Jesse Schoberg:
Twitter: https://twitter.com/jesseschoberg
Personal Blog: https://schoberg.net
DropInBlog:
Company site: https://dropinblog.com
Shopify App: https://apps.shopify.com/dropinblog-seo-friendly-blog
Hire by the Hour:
Upwork: https://upwork.com
FreeUp: https://bit.ly/getfreeup
Hire by Salary:
JobRack: https://jobrack.eu
Dynamite Jobs: https://dynamitejobs.com
Productized Services:
Content and Social Media by Janine Mapa: https://janinemapa.com
Design by Many Pixels: https://www.manypixels.co/
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo.
Lightbulb Agency
Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.
Links to other platforms where this podcast is available:
Thursday Jun 11, 2020
Thursday Jun 11, 2020
Customer generated content or CGC is a powerful marketing tool that is highly effective in customer conversions.
Studies show that consumers are heavily reliant on CGC for important insights on a product and for making purchasing decisions. Research also found that consumers have more faith in CGC than they do in advertising.
Digital marketing and eCommerce expert, Joanna Steele, developed a CGC strategy for Argos shares valuable information on how to harness the power of CGC through reviews.
TAKEAWAY #1 - Customers trust other customers.
TAKEAWAY #2 - Customers want to see all reviews - the good, the bad and the ugly.
TAKEAWAY #3 - eCommerce websites should have at least 15 reviews per product.
TAKEAWAY #4 - Incorporate CGC into the whole customer journey.
TAKEAWAY #5 - Use CGC to improve everything about your product.
Joanna Diana Steele is a Digital Marketing & eCommerce Consultant, Trainer & International Public Speaker. She has over 15+ years of digital experience helping multi-million pound UK brands like Argos, London 2012 Olympics and Mothercare engage consumers with award-winning campaigns and experiences, build online communities and increase sales. She was nominated for a TechWomen 50 Award in 2017, which recognises emerging tech talent in the UK and writes a column for She Leads Africa – a community that helps young African women achieve their professional dreams with engaging online content and pan-African events. She is the Co-Founder and CEO of Dimax – A digital agency that unifies creativity and technology, helping businesses in Central & West Africa to become digitally focused to drive growth. The Dimax vision is to be the No.1 digital agency in Africa. Her passions are Africa, tech and travel. She is also a big music fan and loves football supporting North London’s finest Spurs.
Connect with Joanna Steele:
Linkedin - www.linkedin.com/in/misssteele/
Website - www.dimaxdigital.com
Instagram - @joanna.diana.steele
Twitter - @misssteele
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.
Lightbulb
Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.
Links to other platforms where this podcast is available:
Thursday Jun 04, 2020
Thursday Jun 04, 2020
The personalised product market is gaining momentum as we, the consumers, are increasingly demanding what we want, when and how. Not only do we want to receive a personalised product and or service but we also want to be actively involved in the process.
Dropshipping is a popular business model and with the right product it can also be a very promising route to market. Personalised products have greater potential to improve traffic and conversion.
In this episode Brian O’Donnell, Managing Director of Map Marketing, shares his insights and tips on selling personalised products through dropshipping for the long term survival of your business.
Map Marketing is a manufacturer of maps and jigsaw puzzles based in Devon, UK. Selling predominantly in the UK and the US, they supply off-the-shelf, short-run and one-off maps and jigsaw puzzles. Having shipped over one-million personalised map jigsaw puzzles they are specialists in dropshipping.
Connect with Brian O’Donnell:
Linkedin: https://www.linkedin.com/in/odonnellbrian/
Twitter: https://twitter.com/bod1966
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.
Lightbulb
Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.
Links to other platforms where this podcast is available:
Thursday May 28, 2020
Thursday May 28, 2020
The logic digital marketing strategy is based on the simple principle that successful web page optimisation is impossible without thorough keyword research. Keyword research is the foundation for all digital marketing. Without the keyword research, without the real hard core data, a real integrated strategy for your business is out of the question.
Digital Marketing Mentor and Keyword Strategy Specialist, James Pybus created The Logic Digital Methodology to give structure to an integrated digital marketing strategy.
In this podcast James shares the three core elements of digital marketing: optimisation, paid media and content strategy and introduces us to his own tested and proven Keyword Strategy Tool.
James Pybus has been in Digital Marketing for 24 years and has worked with and advised for small one-man businesses through to Microsoft HP Platinum Partners like OCSL to Global Retailers like Jack Wills.
Connect with James:
Linkedin https://www.linkedin.com/in/jamesdeanpybus/
Digitalmarketingmentoring.co.uk
Emarketing-strategy.co.uk
Sponsors:
The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo.
Lightbulb
Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.
Links to other platforms where this podcast is available: